Current:Home > MyYouTube CEO Neal Mohan says tough content decisions can be "tradeoff between two bad choices" but safety is company's "North Star" -消息
YouTube CEO Neal Mohan says tough content decisions can be "tradeoff between two bad choices" but safety is company's "North Star"
View
Date:2025-04-15 12:10:55
YouTube, a subsidiary of Google, boasts a staggering user base, with more than a couple of billion regular visitors and tens of millions of content creators.
Neal Mohan, the CEO of YouTube, stepped into the role earlier this year. He told "CBS Mornings" in his first TV interview as CEO that its mission is to give everyone a voice and show them the world. However, he acknowledged the tough decisions he faces regarding content moderation and said that many times, it's about choosing between two difficult options.
"Whenever a decision comes up to me, it's typically a tradeoff between two bad choices. Otherwise, the decision would've been made somewhere else in the organization," he said.
"And my number one responsibility is keeping our ecosystem of creators, viewers, all of our partners safe on YouTube. And I put that above anything else that we do," said Mohan.
Mohan said that his top priority is keeping the platform's ecosystem of creators, viewers, and partners safe, even above profit considerations. Safety, he said is the "North Star" by which they govern all of our actions.
Regarding YouTube's algorithm, which suggests videos to users, Mohan said that each user's experience is unique.
"Your experience with YouTube almost by definition is going to be different than mine," said Mohan.
But those recommendations, which drive most of the views on YouTube, have also stirred concern that they don't just reflect interests but actually develop them.
"Every viewer's, you know, journey on our platform is theirs. So I don't want to speak to anybody's individual experiences on the platform. But what we endeavor to do is give them personalized recommendations, but we raise up content from authoritative sources when users are looking for news information. And third-party researchers have shown that we're not leading people down those paths," said Mohan.
The company tweaked its algorithm a few years ago, and several studies since then have found YouTube avoids serving misleading or extremist content to regular users. However, some of the research shows those who actively search for such content can still find it on the site.
Recently, YouTube decided to allow videos that make false claims about fraud in past elections, citing a commitment to promoting open discourse and allowing viewers to judge the validity of content.
Comparing YouTube to a town hall forum, Mohan said, "We want to be a platform where that type of discourse is allowed. And ultimately, it's up to our viewers to judge whether that candidate is ultimately worthy of their vote or not."
The company is focused on winning the battle of users and enhancing the user experience, with recent announcements of new features, including AI-powered audio translation for YouTube videos, AI-generated background options for YouTube Shorts, and a new video editing app, YouTube Create.
It's another sign YouTube intends to be just about all things, to all users.
"The way I would describe it is we are in the creator economy business. I mean ultimately, we do two things. We help creators find an audience and then we help creators earn a living on our platform. And that's our mission, and that's the way we think about our business," said Mohan.
- In:
- YouTube
veryGood! (9)
Related
- Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
- Inside Clean Energy: Who’s Ahead in the Race for Offshore Wind Jobs in the US?
- The Clean Energy Transition Enters Hyperdrive
- Boy Meets World's Original Topanga Actress Alleges She Was Fired for Not Being Pretty Enough
- Rylee Arnold Shares a Long
- Everything We Know About the It Ends With Us Movie So Far
- The Clean Energy Transition Enters Hyperdrive
- How Prince Harry and Prince William Are Joining Forces in Honor of Late Mom Princess Diana
- Selena Gomez's "Weird Uncles" Steve Martin and Martin Short React to Her Engagement
- It's an Even Bigger Day When These Celebrity Bridesmaids Are Walking Down the Aisle
Ranking
- The Grammy nominee you need to hear: Esperanza Spalding
- Nuclear Energy Industry Angles for Bigger Role in Washington State and US as Climate Change Accelerates
- House Republicans hope their debt limit bill will get Biden to the negotiating table
- When the Power Goes Out, Who Suffers? Climate Epidemiologists Are Now Trying to Figure That Out
- What do we know about the mysterious drones reported flying over New Jersey?
- In North Carolina Senate Race, Global Warming Is On The Back Burner. Do Voters Even Care?
- Check Out the Most Surprising Celeb Transformations of the Week
- Little Miss Sunshine's Alan Arkin Dead at 89
Recommendation
Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
Twitter once muzzled Russian and Chinese state propaganda. That's over now
Why Bachelor Nation's Tayshia Adams Has Become More Private Since Her Split With Zac Clark
In South Asia, Vehicle Exhaust, Agricultural Burning and In-Home Cooking Produce Some of the Most Toxic Air in the World
'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
Elon Musk threatens to reassign @NPR on Twitter to 'another company'
Who Olivia Rodrigo Fans Think Her New Song Vampire Is Really About
He 'Proved Mike Wrong.' Now he's claiming his $5 million